Strategic Brand Association

Thoughtful affiliations make a Brand culturally relevant, highlight its most compelling dimensions, and may become an integral part of its long-term identity.
1983
WALLY SCHIRRA
TANG
1990
RAY CHARLES
KFC
1993
EMMITT SMITH
COCA–COLA
2005
DAVID SPADE
CAPITAL ONE
2009
MICHAEL PHELPS
SUBWAY
2015
CLAYTON KERSHAW
SUBWAY
Tony Pace: #11 on the Forbes list of 50 most influencial marketers of 2015
Subway: Top Picks
Each year from 2006 to 2015, one or more exceptional college football players — and longtime SUBWAY fans! — were selected to represent SUBWAY as they graduated to the professional ranks.
2006
REGGIE BUSH
Reggie Bush
USC : RB
Drafted by the New Orleans Saints in 2006, currently with San Francisco.
2007
BRADY QUINN
Brady Quinn
Notre Dame : QB
Drafted by the Cleveland Browns in 2007, currently with Fox Sports.
2008
CHRIS LONG
Chris Long
Virginia: DL
Drafted by St. Louis in 2008.
2009
MICHAEL CRABTREE
Michael Crabtree
Texas Tech: WR
Drafted by San Francisco in 2009, currently with Oakland.
2010
NDAMUKONG SUH
C.J. SPILLER
Ndamukong Suh
Nebraska: DL
Drafted by Detroit in 2010, currently with Miami.
C.J. Spiller
Clemson: RB
Drafted by Buffalo in 2010, currently with New Orleans.
2011
MARK INGRAM
Mark Ingram
Alabama: RB
Drafted by New Orleans in 2011.
2012
ROBERT GRIFFIN
Robert Griffin
Baylor: QB
Drafted by Washington in 2012.
2013
JARVIS JONES
Jarvis Jones
Georgia: LB
Drafted by Pittsburgh in 2013.
2014
ANTHONY BARR
Anthony Barr
UCLA: LB
Drafted by Minnesota in 2014.
2015
MARCUS MARIOTA
Marcus Mariota
Oregon: QB
Drafted by Tennessee in 2015.
Madden Cruiser, Outback Steakhouse: 1996–2009
Subway: Famous Fans
A diverse group of successful and influential athletes and sports journalists — who eat at SUBWAY as part of their training routines — helped make SUBWAY one of the world's most recognizable brands.
MICHAEL STRAHAN
JUSTIN TUCK
ERIC LEGRAND
PELE
MICHAEL PHELPS
RYAN HOWARD
CC SABATHIA
MIKE TROUT
CLAYTON KERSHAW
BLAKE GRIFFIN
TONY PARKER
RUSSELL WESTBROOK
APOLO OHNO
TONY STEWART
CARL EDWARDS
JOE GIBBS
MIKE LEE
ANTHONY OGOGO
JOHN CENA
JAY GLAZER
MIKE GOLIC
MIKE GREENBERG
TORAH BRIGHT
KIMMIE MEISSNER
NASTIA LIUKIN
Why Subway Stays on Track
LAWRENCE TAYLOR
DERRICK THOMAS
RONNIE LOTT
RANDALL CUNNINGHAM
SUBWAY BRANDZ TOP 100 GLOBAL BRANDS
2007
2011
2015
2015
40
2014
43
2013
51
2012
52
2011
54
2010
64
2009
60
2008
Spring 2007: Fresh Fit
73
2007
Spring 2006: Reggie Bush, 1st SUBWAY athlete
80
Fall 2006: Michael Strahan and John Cena, 1st SUBWAY Famous Fans
2006
2006: UNRANKED